Online Consumer Behavior

Online Consumer Behavior
By:"Angeline Close"
Published on 2012 by Routledge

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.

This Book was ranked 11 by Google Books for keyword a trusted online store.

Share :

Tweet

✚

Related Post